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Creamsicle by Pro Standard

Merchandise, Creative Direction, Retail Experience

A Pro Standard collaboration with the Tampa Bay Buccaneers that fused Creamsicle nostalgia with modern style, anchoring the August 14th Creamsicle Day celebration and creating an exclusive, event-driven retail moment.

As part of the larger Creamsicle Day activation at Armature Works on August 14, 2024, the collection became a key element of the celebration, allowing attendees exclusive access to the drop and creating an event-driven retail moment.

Beyond the collection, we further embraced nostalgia by featuring a vintage retail swap in partnership with local consignment shops JPaul Vintage, Curated Heat, and Tampa Bay Vintage, bridging past and present through both new and archival pieces.

© 2024 by Alissa Nevita.

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