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"Boy, Who is You?" by Joe Freshgoods and Instagram
Experiential, Programming, Talent, Technology
Culture & Community Marketing, Creative X and Fashion Partnerships at Instagram worked with us to collaborate with iconic designer Joe Freshgoods in a new and refreshing way through an "unshoppable" collection that debuted at ComplexCon - "Boy, Who is You?"
Joe dropped free game to the next generation of emerging designers and creatives with a series of vignettes depicting his design journey and conversations with peers in the industry.

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