Lil Nas X is one of the most original musical artists in the world, so we had to celebrate the release of his first album in a truly unique way. Working with Spotify, we created a 6-part video series of the first time Lil Nas X tried a variety of activities, adding to his list of firsts from his monumental debut week.

 

The campaign generated 3M+ organic views on @spotify in less than a week.